Welcome to Gabb

Words by
Jackie Baucom

JUL 16, 2024

Welcome to Gabb

Welcome to the growing movement toward better ways for families to stay safely connected in an increasingly digital world. One of the key factors in this movement is providing kids with protection from the dangers inherent in smartphones.

What is Gabb?

Gabb started with the idea that giving kids too much technology, too soon, is dangerous.

It all began with a single product: the world’s first mobile phone designed specifically for kids. In the years since, we have expanded beyond a single device to become a source of empowerment for families looking for solutions to a number of digital needs. Through multiple kid-safe devices, software, apps, and free educational resources, Gabb is giving parents and kids the tools they need to thrive today. 

Gabb devices are designed to provide safety for kids and peace of mind for parents by removing web browsers, access to unrestricted app stores, addictive games, and social media apps. 

That may sound radical at first, but we simply know things about mobile technology now that we didn’t know 10 or 20 years ago.

Digital Communication Can Lead to Increased Feelings of Loneliness

Online interactions have increasingly replaced face-to-face activities, resulting in shallow connections, and leading to feelings of isolation and loneliness. Between 2000-2015, the rate of teens getting together daily in person with friends dropped by more than 40%.

teen girl with Gabb Watch leaning against school bus outside of high school

In 2023, Dr. Vivek Murthy, the U.S. Surgeon General, warned the public of an ongoing “Epidemic of Loneliness.” Feelings of loneliness have similar effects on the body as smoking up to 15 cigarettes a day, and increases the risk of anxiety, cardiovascular disease, depression, dementia, premature death, and stroke.

Screens Are Addictive

Excessive screen time has been linked to higher risks of obesity, sleep disorders, poor academic performance, depression, and anxiety. One study found that teens with internet addictions exhibit reduced volume in brain areas related to impulse control and behavior regulation, similar to individuals with drug addictions.

Why Gabb?

At Gabb, we know kids can benefit from technology, but we’re driven by the belief that kids and teens need a different relationship with technology than adults. We aim for a different future for kids and tech — one that prioritizes safe and healthy tech engagement by offering the right tech at the right time.

It’s important for families to connect to each other, and technology can play a helpful role in that. But it doesn’t need to come at the cost of a child’s safety. We can empower kids with a sense of secure independence and offer parents the peace of mind they deserve.

teen boy with cell phone hanging from a basketball hoop rim with blue cloudy sky behind him

With flexible technology that meets kids and teens where they are, families can focus on personal growth without the risks associated with social media and other harmful apps. With mobile devices and software built around their needs at different stages, Gabb products are designed to improve their relationship with technology at key stages of growing up.

Our Products

Gabb has created products designed specifically for kids. We strive to give kids what they need, while providing them with the space and freedom they want. We respect children’s privacy and autonomy, while alerting parents of any concerning interactions. 

Gabb Watch: The Safe Phone Kids Wear

Perfect for young kids, Gabb Watch comes with unlimited talk and text, GPS tracking, customizable safe zone, parent-managed contacts, and more.

Gabb Phone: The Perfect First Phone for Kids

The original safe phone that started the kid-safe tech revolution. Gabb Phone is built specifically for kids and is still the most trusted safe device available.

Gabb Phone Pro: The Flexible Phone for Teens

Gabb Phone Pro is a flexible device option that allows parents to give their teens access to Gabb-reviewed apps for school and extracurricular activities without the associated risks of social media and other harmful apps.

Gabb Music

Gabb Music is a first-of-its-kind music streaming app that offers the latest hits, classics, and new releases from top artists in all genres and eras. Explicit lyrics (and innuendos) aren’t simply bleeped out, they are filtered out completely, providing access to the largest family-friendly music library in the world.

  • Gabb Music: Featuring curated playlists, kids can listen to music similarly to radio-style streaming services.
  • Gabb Music+: Kids can search for specific artists and songs, create their own playlists, and download songs for offline listening.

Gabb Messenger

Gabb Messenger is a safe and secure messaging app that allows kids to communicate with family and friends through text messages and video calling. The app blocks and alerts parents of any concerning communication, including nudity, bullying, profanity, and other harmful content.

Gabb Guard

Gabb Guard comes standard on Gabb phones but there’s nothing standard about it — this feature adds an extra layer of protection to Gabb phones by blocking spam calls and texts, stopping harmful content from reaching the child’s phone, and providing verified caller ID on incoming communications.

Gabb Maps

Gabb Maps is a safe, easy-to-use navigation app regularly edited with fresh and accurate map data. Gabb teamed with HERE — widely recognized as the most complete maps platform — to provide a navigation app that doesn’t collect kids’ data or contain any ads, user-generated content, or images from businesses.

Join the Gabb Movement

Smartphones have made a dramatic impact on the world in the last decade-and-a-half. Initially, the changes were all just exciting. But we know too much now to ignore the negative capability of such powerful innovation.

Parents have been feeling this for a while. Government leaders are beginning to wake up to it. We think it’s time that a tech company becomes part of the solution.

We believe kids deserve technology designed specifically for them.


  • Kelly Y on Oct 05, 2022 03:17 PM

    Mr Dalby, You look like a nice man. I'm hoping you will hear and appreciate my story of my experience with gabb. I'm an older woman with a teenage son. For the first year or so, he really enjoyed his gabb phone. We had the protection plan, and his phone cracked. He didn't want to replace it because he didn't want to lose all of his info and music, and it was still working. Some time later, the phone stopped working. I was thinking of reactivating his account, so I contact gabb and asked if he could get a replacement phone, since it broke while still under the protection plan, and they said I could, for $35 and I'd have to reactivate it first. A few months later, I contacted gabb again and said I wanted to reactivate it. I told them I wanted the same plan as before, $25 per month for unlimited talk/text, and no internet, plus the protection plan. The person I spoke to in chat told me it would still be $30 per month, as before. I was surprised to my credit card bill because they actually charged me $37, which they explained was due to taxes. Plus, they charged $40 for the replacement phone. My son just got his first job as a grocery bagger, and has agreed to pay the $30 per month. But, now, with taxes, it's almost $40 and he can't afford that. I called gabb to see about a contract plan, and with taxes, it's still almost $35 per month. My son said he'd rather get service through a company like T-Mobile, which would only be $15 per month. One person in chat said he could still use the new phone with certain other companies. So, in the meantime, I was in touch with someone from gabb via email, and they said none of your phones could be used with any other company. So, I asked if we could just return the phone since he's only been using it a couple of weeks. We went back and forth in emails several times, but she never answered my question about the refund until today, and now she's saying it's too late to get the refund on the phone because it's been more than 15 days! I doubt you'd be okay with basically taking $40 from a teenager because it was not correctly conveyed to me in the chat that his monthly bill would almost $40 instead of the $30 bill they told me about. He's been charged $40, $37, and now another $35 (for the next month) and has only used the phone for a couple of weeks. It doesn't seem right.

  • Ray Norton on Oct 06, 2022 11:37 AM

    Hi Kelly! We’re sorry to hear that you’re feeling frustrated. We understand how bills can add up and everything counts - especially for your son that is working to pay for his own phone bill. We were able to look at the chat you had when our Gabb rep confirmed with you about the monthly cost and were able to verify that they communicated “You will be billed $24.99 + $4.99 (extended warranty) +tax.” The $35 is the extended warranty deductible that we were able to process to get you a replacement device. We confirmed that you were charged $40 when we processed the extended warranty to get you a new phone, replacing the cracked one. $40 is our new warranty deductible cost, but you were credited $5 to make sure the replacement was correct at $35. We also were able to look at your chat where you asked about using a Gabb phone with a different carrier (company) - our rep was able to communicate to you that our devices cannot be used on other companies/networks, but they did confirm that you could take the phone number over to another carrier (port out your number). As communicated in your most recent email with a billing supervisor, one option you have to lower the monthly payment is to get a 2 year contract plan instead of the month to month! This would decrease your bill from $24.99 + $4.99 (extended warranty) + tax to $17.99 + $4.99 (extended warranty) + tax. Thanks again for reaching out, we’ve reached back out again via email.

Like the post? Leave a comment!

Your email address will not be published. Required fields are marked *


Your comment has been submitted for review! We will notify you when it has been approved and posted!

Thank you!

Share this article with...