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Introducing “Tech in Steps”: A New Approach to Kids and Technology

Words by
Josh Ruggles

NOV 02, 2023

Introducing “Tech in Steps”: A New Approach to Kids and Technology

In an era where technology seamlessly integrates into our lives, we’re working to reshape the way kids and teens interact with the digital world. At Gabb we’re on a mission to redefine the relationship between young minds and technology through Tech in Steps.

A Different Approach for a Different Future

Gabb is fueled by the belief that kids and teenagers deserve a unique connection with technology—one that safeguards their mental health and fosters healthy development. This is grounded in data showing that an early inundation of technology can lead to lasting negative consequences. Instead of rushing into an all-encompassing digital experience, we envision a future that thoughtfully introduces technology to children at the right time and in the right measure.

Prioritizing Safe and Healthy Engagement

At the heart of Gabb’s philosophy is the commitment to promote safety and well-being for children. We understand the concerns of parents who want their children to stay connected while ensuring their protection from the pitfalls of an increasingly digital world.

Gabb empowers kids with secure independence, granting them the freedom to explore and learn, all while offering parents the peace of mind they rightfully deserve.

Empowering Growth without the Risks

Our approach is simple: Provide kids and teens with a range of flexible technology tools that cater to their unique needs at every stage of their journey.

Unlike social media platforms and potentially harmful apps, Gabb’s devices and software are thoughtfully designed to nurture personal growth without the inherent risks. This way, young individuals can focus on discovering their full potential without compromising their safety and well-being.

Tech in Steps: Guiding the Way

Tech in Steps is our guiding principle—an innovative philosophy that takes children and teens on a gradual journey through technology. By aligning our products with their developmental stages, we ensure a measured and mindful introduction to the digital world.

This approach acknowledges that kids’ technology needs evolve, and their interaction with devices should reflect these changes.

We are deeply committed to providing the stepping stones kids and teens need to build a healthy and enriching relationship with technology. We firmly believe that by introducing tech in a measured, thoughtful manner, we can create a generation that is not only tech-savvy but also mentally resilient and socially aware.

Together, let’s shape a future where young minds thrive in a digital world filled with endless possibilities.

Tech in Steps: Devices and Plans

So how do Gabb products support Tech in Steps? Each product and service plan is designed to offer kids options for every stage of growing up. 


With kid safety as our priority, we provide safe mobile devices to equip children with the tools to responsibly navigate technology as they grow. Each device is thoughtfully designed for different stages of a child’s development from grade school to high school. 

gabb watch 3

Gabb Watch 3: The safe phone kids wear.™

As the first step in kid-safe tech, Gabb Watch 3 offers GPS monitoring, safe connection, and plenty of fun. Gabb Watch 3 is more than just a reliable phone—it’s the beginning of your child’s safe tech journey. 

Learn more about Gabb Watch 3.

gabb phone

Gabb Phone: The perfect first phone. 

The smart, safe, and ready-to-connect device for kids who are ready for their first phone, Gabb Phone is built for safe connection, and freedom to explore. Equipped with Gabb Essential apps, Gabb Phone brings more possibilities for kids ready for their first smartphone.

Get the details on Gabb Phone.

gabb phone 3 pro

Gabb Phone 3 Pro: The Flexible Phone for Teens

The most adaptable Gabb device, Gabb Phone 3 Pro adds an ever-growing list of Gabb-reviewed, parent-approved apps ready to meet your teen where they are. The premium device for teens is equipped with our best camera yet, faster processing speed, and plenty of other features that teens and kids will appreciate. 

Check out Gabb Phone 3 Pro.

father and daughter looking at gabb watch 3


We know every family is unique, and we’re here to provide the access your child or teen needs, when they need it. Each plan is created to empower parents to ensure their child’s safety and connection.

See all the available plans. 


The ideal program for kids and teens that are just starting their tech experience. Enjoy a secure environment without internet access, social media, or app store. Gabb’s essential apps offer a protected introduction to technology. This plan promotes a safe and controlled experience, excluding group and image texting.


Our standard plan is perfect for responsible teens and kids who want more communication options. It includes essential apps like Gabb Music—the largest kid-safe music streaming service—group texting, MMS messaging, and a curated list of age-appropriate third-party apps that meet Gabb’s safety standards.


The advanced plan is ideal for tech-savvy teens and kids who need flexibility in the access they require. They can enjoy a variety of Gabb-reviewed apps that are tailored to their preferences and needs and only added by parents through the parent portal. Plus, they will have access to a wide range of helpful apps for all stages of life, including data access for enabled apps.

Let us know what you think

The insight of parents has driven Gabb’s innovation from the very beginning. Do you feel it’s important to ease your kids into technology? What’s worked for you? What hasn’t? Let us know in the comments.


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    My son has a Gabb Z2. Is he able to get apps on thos phone or do we have to go to the Gabb pro phone? IF we have to o to the Pro phone..can we do a trade-in? Than you Laura

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    Hi Laura, great question! The Z2 does not allow 3rd party apps on it, if you are interested in that feature you can check out our Gabb Phone 3 Pro here: Please let us know if you have any other questions, we are happy to help!

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