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Our executive team brings a wealth of knowledge, experience, and humility that defines Gabb Wireless. They come from different backgrounds, businesses, and industries. They’ve all led different aspects of ventures with diverse worldviews and varied approaches, but they all share a common goal: Create a safer tech environment for kids.
Nate has built his career on driving unprecedented results. Whether it’s a struggling product that needed an overhaul or a legacy brand looking for new ways to win, he’s led his brand and marketing teams to beat predictions and defy odds at every turn. Nate’s leadership credentials include reviving Callaway Golf’s Top-Flite brand, overseeing double-digit growth at Nike, and heading the now-famous Utah Jazz #TakeNote campaign. He also planned and executed two IPO’s as part of the Qualtrics and Vivint leadership teams.
Above the deep list of career accomplishments and his post at the helm of Gabb, Nate prizes his role as a dad. Gabb’s mission to provide kids and families peace of mind with kid-safe tech is personal to him. He can regularly be found engaging with parents about anything from customer service questions to tech for good. His genuine and unprecedented interactions create lasting impact and a genuine example of what Gabb stands for.
Greg brings decades of financial experience from several industries. After receiving his Bachelor’s and Master’s Degrees in accounting from Utah State University, Greg helped grow the accounting team at Conservice Utility Experts from 20 to more than 2,000. He went on to found AIM Ventura Capital, and currently serves as a board member for multiple companies, including Homie, CommLoan, and Opiniion. He joined Gabb in early 2020 as CFO and is a member of our board of directors.
Greg is a father of five, and loves spending time with his kids mountain biking, skiing, golfing, and cheering on their sports teams. Greg’s extensive resume, combined with his family focus makes him a key asset in Gabb leadership.
Jarid is a technology leader with a demonstrated history of standing up digital ecosystems and experiences to meet the customers where they are. As a partner and CTO of EKR marketing agency for nearly 20 years, he has deep experience in delivering results across multiple industries and for diverse audiences. Jarid has been with Gabb since the beginning, and as a founding partner, has played an integral role launching Gabb.
As a father of five, and grandpa of three, Jarid has seen how technology can impact kids’ lives, and is using his background to make a difference. While he loves technology, he enjoys disconnecting from it and spending time with his wife and kids in the mountains.
Isaac has been in plenty of boardrooms as a seasoned executive, bringing deep experience and valuable professional relationships to Gabb. He’s assembled high-performing teams and boards of directors, syndicated venture capital, and been involved in multiple acquisitions on both sides of the negotiating table. His leadership abilities have previously helped multiple organizations, including TheDial.com, Digonex Technologies, MusicRebellion, DKT, Humanizing Technologies, eTAGZ,, TELEGENIC, and EventsPass.
Beyond his vast experience, he engages in the work of nonprofits dedicated to preventing human trafficking and the online exploitation of children. Isaac’s focus on the impact of technology on young people elevates the reach and impact of our work at Gabb.
As a founding partner, Lance has been at Gabb from the beginning. As VP of Marketing, he has been instrumental in facilitating the company’s explosive growth, and has led marketing efforts on every product release. Before helping to launch Gabb, Lance was a partner and CEO of EKR creative agency, where he forged and re-forged brands to create lasting business value. In addition to his agency work, Lance was a partner for Truss leadership network.
Growing up, Lance wrangled horses on his family’s dude ranch and learned the importance of effective communication and customer experience. As a dedicated father of six, Lance knows how critical it is to stay connected with family—his leadership at Gabb reflects his focus.
Kerri is an accomplished and recognized expert in the entertainment industry. After leading a top-performing sales team at The Walt Disney Company and heading up strategic partnerships for the US office of Sony United, she founded LAB Nashville, a boutique agency providing entertainment strategy at the intersection of music, film, TV, and tech. She was named one of Billboard Magazine’s Top Branding Power Players, and was honored with the Nashville Business Journal’s Women in Music City award.
In her spare time Kerri mentors start-ups at the Nashville Entrepreneur Center, and empowers high school girls through the Step Up program. She is an alumni of the Soho House mentorship program in conjunction with the Creative Future Collective. As the mom of three girls, Kerri is very focused on the decisions we make at Gabb as she believes the content our kids consume shapes the person they will be.
Diane is a versatile leader and born problem-solver who has implemented and refined operational systems and processes for multiple entities, driving revenue and scalability. Her passion for and dedication to operational excellence has facilitated her meteoric rise from an operations manager at Flickinger, Sutterfield & Boulton law firm to the Senior Vice President of Operations and Customer Experience here at Gabb. Diane’s analytical approach to process improvement is invaluable as Gabb continues in its hyper growth stage, focusing on system operations, fulfillment, customer experience, parent education, and legal compliance. Diane empowers those she leads and associates with; named as an honoree of the 2021 Utah Business 40 under 40, WIN100 2022 Top 100 Entrepreneurs, Utah Business 2022 Woman of the Year Honoree, and co-founder of Utah’s 40 Women Over 40, an organization focused on highlighting, acknowledging, and celebrating Utah women over 40.
As a single mother of four, Diane is dedicated to giving her kids the tools needed to succeed, making her the perfect fit in taking Gabb into the future of kid-safe technology.
Jonatan is a veteran tech executive. Founding three startups himself, and exiting his first business at only 20 years old, he’s proven himself as a technical leader who knows how to scale businesses. Originally from Sweden, Jonatan joined Spotify as the company’s first web developer. He later moved to Silicon Valley to use his experience in engineering, design, and product management to empower thousands of startups, including Netflix, Instagram, and Lyft to create better user experiences.
As a father of three and software engineer, he’s seen first-hand the effect technology can have on kids. Understanding the role it has on developing young minds, Jonatan joined Gabb to further its mission to create safe tech for kids.
Brad is a veteran design and creative leader with nearly two decades of proven results in leading creative and brand development across myriad spaces, including Disney, DC Shoes, and Purple Mattress. Whether it’s robust digital experience, full rebrands, or targeted campaigns, he consistently brings ideas from conception to delivery.
Above his creative passions, Brad’s wife, three kids, and his dog Doug are his life. He spends most of his downtime playing ping pong with the family, taking drives with his wife, and traveling to Maine where his wife was raised.
Russ is a driven marketing and growth leader, committed to delivering results that surpass expectations across the entire customer journey. He has led marketing, creative, brand experience, and digital teams at several global organizations, most recently at Ancestry.
Beyond his leadership experience, Russ loves spending his spare time with his family. His primary focus is being a husband, and a father to his four children, which is why he’s so passionate about the mission at Gabb. You’ll find him most evenings chauffeuring his kids to their activities.
Chris’ experience crosses borders and verticals. His ability to understand and navigate cultural, market, and organizational dynamics unifies diverse stakeholders in corporate strategy and performance. From serving as an executive and partner to portfolio companies, to advising founders and boards, Chris has collaboratively scaled enterprises in more than 60 global markets, and forged partnerships with brands like Yahoo!, HSBC, and Mercedes Benz.
Beyond creating financial models and negotiating deal points, Chris loves being a husband and father, trail running, and marathon swimming. Chris also enjoys producing music in the recording studio and serving as a member and mentor in The Recording Academy. Influenced by personal experiences, Chris is deeply passionate about Gabb’s mission to empower parents and protect children through safe tech.
Alen has a broad background in academia, research, entrepreneurship, and leadership. He holds a Masters in Computer Science from BYU and conducted R&D on advanced networking at MIT’s Lincoln Lab. A published author on security and privacy, Alen founded Space Monkey in 2011, a decentralized cloud storage company where he served as President and CTO. He raised funding, built the team, and led the company’s acquisition by Vivint where he oversaw integration of Space Monkey’s technology and led new consumer product development as a VP. He has taught university courses on startups, advises early-stage companies, and joined Gabb to head engineering across its product portfolio.
When he’s not Gabb-ing, he likes to have a home improvement project or two for his evenings and weekends, and looks forward to getting away with his family to a small cottage on a lake in Quebec for a few days in the summer.
Lori, an accomplished leader in corporate philanthropy with two decades of experience, has leveraged the power of collective good for the Salt Lake Olympic Organizing Committee, propelled fundraising for Huntsman Cancer Foundation, and led Qualtrics’ 5 For The Fight campaign—North America’s first cause-marketing jersey patch in professional sports.
Originally from Chicago, Lori and her fantastic teens enjoy Utah’s snow and sun, where she now focuses on safe tech for kids, the emerging cause of this generation. She helps mobilize a caring community to navigate parenting in the digital age. Gabb offers secure devices and parental education, while the Gabb Foundation crowdfunds support to families through service and assistance. You can always count on Lori for a lively discussion about the good in the world, a great cookbook recommendation, and thoughts on the benefits of digital detoxes
Vanessa Clayton comes to Gabb with a wealth of experience in corporate law, specializing in the complexities of scaling companies emerging in new markets as well as expertise in protecting highly regulated industries. Prior to joining Gabb, Vanessa served as General Counsel for Homie, navigating their expansion across states. Previously, for Goldman Sachs, she ensured global compliance between the private and public interests.
Vanessa is thrilled to join Gabb as their General Counsel. Vanessa deals with all aspects of the business from helping the company grow through financing and strategic partnerships, to managing risks and legal hurdles. Vanessa enjoys working with early stage startups to navigate both business and legal hurdles to ensure rapid growth.
When she’s not at Gabb, Vanessa loves spending time with her adorable and rambunctious nephews, exploring places she’s never been, and picking up a hammer and diving into a DIY renovation.
