What Is Media Literacy? Definition and Examples

When we think about how children learn to read and write, we know they must understand letters, sounds, and word recognition. Becoming media literate requires those skills, and even more!

What is Media Literacy?

Media literacy is the skill set a person uses to analyze the media they consume. It empowers people to:

• Recognize if information is true— from a credible source
• Identify bias or the intent the creators have in mind
• Identify the point of view used in the content
• Determine which aspects of the information they rely on and which pieces are not useful or reliable

What Are Media Literacy Skills?

To judge the quality and intent of what kids consume online, they must combine critical thinking skills, analysis, research, evaluation, collaboration, and reflection. Children need the help of adults to be successful.

We consume incredible amounts of information in the digital age, much of which changes from day to day. Being media literate in the 21st century is essential. The best media consumers have media literacy skills. They consciously create and consume in a way that empowers them.

Media Literacy Examples

The following list includes common media kids consume, along with necessary media literacy skills.

Social Media Ads

• Recognize filters
• Question motives
• Identify false stories
• Avoid comparing yourself to others

Commercials & Ads

• Identify the product being advertised
• Recognize who is being targeted
• Question claims to make sure they are true
• Think about how the product could truly make your life better

News

• Identify the biases of particular influencers, news networks, or writers 
• Seek the other side of the story
• Fact check

Research Resources (Journal articles, studies, etc)

• Verify the credibility of the publisher
• Make sure your resource is peer-reviewed
• Check the credibility of the author
• Look for scholarly references

Documentary Films & TV Shows

• Cross reference and verify claims made
• Seek out information about the subject from many sources
• Identify bias and research the sources used
• Pay attention to how the filmmakers use music, visuals, and narration to manipulate emotions

TikToks and Instagram Reels

• Check for sources cited
• Research the video creator’s credentials and education
• Identify bias

Why Is Media Literacy Important?

Media literacy is important to be better prepared to understand and interact with content. With these skills, individuals will become critical thinkers who can navigate the opportunities and pitfalls of the digital world. They will be less prone to consumerism, believing biased news, comparing themselves to others, and dissatisfaction with life.

This media bombardment exposes us to a constant stream of products and ideas; think about 24-hour news cycles, push notifications, and the overload of over three thousand ads every day. We all need to master media literacy to keep ourselves safe, stay emotionally healthy, and maintain strong relationships.

What Does Media Literacy Mean for My Family and Me?

We’re unlikely to teach our children to read by simply lining the walls of their bedrooms with books. To help them become great readers, we read to them, teach them to identify the sounds letters make, help them string sounds together to make words, and are encouraging, patient, and consistent.

Similarly, our children will not develop media literacy independently while alone in their rooms with a smartphone. Our kids need us to teach them these skills outright and provide them with plenty of opportunities to practice. In the digital age, these skills are as important as all of the in-person competencies necessary for success.

Developing Media Literacy Now: Activities for Families to Learn Together

It’s easy to practice media literacy skills informally with children of any age. Two perfect places to teach our children are while watching TV and on drives.

You’ll be amazed how these talks will enable your children to create deeper and more complex analyses of the content they consume as they grow older. One day, you’ll be sitting at the dinner table discussing ideas and current events, knowing that your kids are critical thinkers with excellent skills.

At Gabb, in addition to being good digital citizens, we care about kids’ online safety and connection. Safe tech is a good start to equipping kids with the tools they need to be media literate, and constant conversations with children is paramount.