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Is It Safe?
3 min read

What Is Daze?

By Jackie Baucom

A new app is generating excitement on social media. Daze, an AI-powered messaging platform tailored specifically for Gen Z, has gained remarkable traction on TikTok — with over 8 million views on its promotional video

Although Daze is still in its pre-launch phase, its early momentum suggests this might be the next app your child is begging you for permission to download.

What Is The Daze App?

Daze combines the functionalities of a traditional messaging app with innovative AI features. It aims to create a more engaging and interactive experience for users, encouraging creativity in communication. 

According to reports, the app’s unique capabilities include AI-generated suggestions for messages and multimedia content, such as photos, graphics, GIFs, and drawings, allowing users to express themselves in fun and novel ways.

screenshot from daze chat

As of now, Daze boasts a waitlist of over 150,000 users eager to try the app once it launches. This level of interest indicates that Daze could potentially challenge established platforms like Snapchat and Instagram, which currently dominate the messaging and social media spaces for younger audiences.

Is Daze Safe? What Parents Should Know

While the excitement around Daze could lead to some eager kids, parents should be aware of the potential implications for their children’s online safety. We’ll know more once it’s officially released, but here are a few key points to consider:

1. AI Integration

While the AI features in Daze may enhance user creativity, they also pose significant privacy and security risks. The app’s AI may collect and analyze user data to generate suggestions. There are also the questions of how this data is used and stored. The potential for sensitive information to be mishandled or exposed raises concerns about privacy violations.

2. Content Moderation

The app’s focus on creative expression can lead to a lack of adequate content moderation. An important question to ask is how does Daze plan to monitor interactions and prevent harmful content from circulating among users? Without robust moderation policies, children may encounter inappropriate material or face cyberbullying, putting their mental and emotional well-being at risk.

3. Privacy Settings

It remains to be seen how effective Daze’s privacy settings will be. Parents should approach the app with caution, as weak privacy controls could expose their children to unwanted contact or predatory behavior. Clear, user-friendly privacy options are essential for protecting young users in a digital landscape where risks are ever-present.

4. Age Appropriateness

Given that Daze targets Gen Z, parents should assess whether the app is suitable for their children based on age and maturity. It’s important to consider whether the app promotes healthy social interactions or if it might inadvertently lead to issues such as cyberbullying or excessive screen time.

Stay Informed

As we await the official release of Daze on November 4, we encourage parents to stay informed about the app’s features and safety measures. 

Daze founder, Willem Simons, has said Daze will compete with iMessage, Whatsapp, and other messaging apps. We already know from experience that these apps open kids up to dangers such as cyberbullying, exposure to inappropriate content, and the risk of interacting with strangers. It’ll be interesting to see how Daze differs, if at all.

With the buzz surrounding its launch, children may be eager to download Daze as soon as it becomes available. However, parents should remain grounded and take the time to learn more about the app once it’s live before granting access.

We will update this article as more information becomes available, allowing us to provide a more comprehensive overview once we can fully investigate the Daze app’s details.

What questions do you have about Daze? What would you like us to investigate once the app is live? Leave those below in the comments.

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