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sidebar top The survey says....!

...that our readers love the Blue Book. A 2006 Blue Book Readership Survey, conducted by Industry Measure, found that:

- 83% refer to the Book at least once a month.
 
- 25% refer to the Book at least weekly.
 
- 87% were satisfied or very satisfied with the Book.
 
- 56% rated the Book their best information resource (ranked #1)
 
- 70% contacted a supplier
 
- 52% visited advertisers websites
 
- 50% purchased products or services!

 

white sidebar top The Blue Book Delivers!
DETAILED: Over 350 categories and 15,000 supplier & speciality printer listings
EASY TO USE: Your listing can be found by product category, name, or location.
PERVASIVE: 51,000 copies and 250,000 total users offers delivery to virtually every commercial printer in the US & Canada, plus inplants and graphic arts buyers.
FLEXIBLE: Regional or national, 1/4 page to full-color insets and gatefolds
ENDURING: Year-long+ shelf life as a vital reference guide greatly increases quantity of ad views.

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sidebar top All add packages
  include:

PRINT ADVERTING

Placement in preferred categories.
Multiple bolded product listings.
Detailed company profile in product, company, & location sections.
Free Book edition for each regional placement

ONLINE

Prioritized listings under your category on www.gabb.com - includes logo & live link to your website.

PRINT ADVERTISING

Paid advertisers receive preferred pricing on all database products.
 
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Relevant. Thorough. Useful.

For advertisers, the choice is simple – put your ad where it matters most!

photoThe Graphic Arts Blue Book is the leading source in the United States and Canada for directory and purchasing research for the printing and graphic arts industry. Since 1909, our audience has trusted The Blue Book to deliver current information about trade business and their capabilities, and most importantly, about industry manufacturers and service providers.

Published in eight regional, annual editions, the Book is mailed to qualified commercial printers and allied trade facilities, based on business classification, equipment profile, and service sector.

The right tools to build a successful compaign

photo Augmented here online at www.gabb.com, The Book's combination of directory listings (including Find It by Company, Location, and Products/Services sections), advertiser information, and industry resource data (including Calendar of Events, Industry Associations, and Industry Standards), the value of the Blue Book remains unequaled. Start building a better campaign today!

Total Market Coverage in 8 regional editions

2008 Edition Ad Close Date MAP
Southeast (SE) 5/12/2008
Texas/Central (TC) 6/13/2008
Midwest (MW) 8/8/2008
Delaware Valley/Ohio (DV/O) 9/12/2008
So. California/Southwest (SC/SW) 11/7/2008
2009 Edition*  
Pacific Northwest (PNW) 12/11/2008
Metro NY/NJ (NY/NJ) 2/11/2009
Northeastern (NE) 3/13/2009
*approximate schedule
Complete details on the 2008 Media Kit Rate Card or at graphicartsonline.com

 

We know that one size doesn't fit all.

photoWhich is why we offer a variety of advertising page and placement options in the Book. Ads range from small margin positions to two-sided color inserts. Run in one, some, or all Books too. So while one size doesn't fit all, at least one publication does - The Blue Book

 

Think you're special? So do we.

photoFor added punch, the Blue Book offers advertisers unique and prime placement space. Premimum inside and outside front and back cover space, spine, gatefold, and outsert opportunities abound. Space is limited, so check with your account rep for availablity.

 

Exclusive Sponsorship Opportunity.

photoReference Essentials, an eight-page color supplement, is filled with oft-referenced information, including events, associations and standards. Reference Essentials is available for exclusive advertiser sponsorship, with multiple ad placement and editorial contribution.

 

700+ advertisers can't be wrong.

photoFor nearly a century, the Blue Book has been the advertising home to some of the industry's most successful manufacturers - including the newest players like Apple, HP, and Adobe. They know to Look to the Book to reach the graphic arts market - now, so do you.

 

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